Web, Mobile, CTV Consent: Enhancing Consumer Trust in the Omni-Channel World

Resource

With the expansion of global privacy laws putting an emphasis on how customer data is collected and used, it’s likely that your organization needs a consent management platform (CMP). Whether it’s for your website, mobile application or even CTV platform, there are different components that go into building the ultimate CMP. Forward-thinking organizations are not only building a CMP to meet compliance standards, but also making it a positive part of the user experience to help build brand trust.

 

Learn how to address regulatory and tech changes as well as the key fundamentals behind building the ultimate CMP across devices.

 

Key Takeaways

  • Discover the opportunity to embrace consent requirements and improve customer trust
  • Understand best practices to build a CMP that meets various requirements set by regulations while providing a streamlined experience across web, mobile and CTV
  • Understand why you still need a CMP as third-party cookies deprecate
  • Uncover tips for working across your privacy and marketing teams to get your CMP up and running smoothly

Talare

Talarens Saschah Katz's profil bild
Saschah Katz

Marketing Consultant

OneTrust

Talarens Tom Southern's profil bild
Tom Southern

Solutions Engineering Lead

OneTrust

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