Third-Party Cookies are Ending: What Does This Mean for Nordic Companies and Their Websites?
Google recently announced it has extended its plan to deprecate third-party cookies from the Chrome browser to 2023. Although an extension has been put in place, other browsers like Safari and Firefox have already implemented some blocking against third-party tracking cookies, further emphasizing that it’s never too early to start your plan of action for when third-party cookies are totally removed. But the end of third-party cookies is NOT the end of cookie banners (also known as consent management platforms, or CMPs).
It’s important to understand how the deprecation of third-party cookies could impact your website and its CMP. This way, you can make the necessary changes before third-party cookies phase out.
Listen to this webinar recording to learn:
- What this means for Nordic companies
- What you should be asking your digital marketers or agencies
- The regulatory landscape when it comes to cookies and consent
- What strategies you should put in place now to prepare for the end of third-party cookies
We’ll review the timeline for third-party cookie removal, what marketers and publishers need to know, and strategies to implement today to prepare for tomorrow.
Emilia Larson, Lawyer with expertise in data privacy, Delphi
Tom Southern, Country Offering Manager & Lead Solution Engineer, OneTrust